The introduction section is the shortest. Start out with a Cover Letter and a Title Page. Keep the Cover Letter brief: simply write a personal introduction to explain who you are and provide your contact information. The Title Page should be exactly what it sounds like: a title that introduces your proposal and provides a clear message about the ideas and/or services you are pitching. Some examples might be "Proposal to Create a New Executive Assistant Position", "Proposed Temporary Services to Benefit the Stuart Corporation", "Executive Search Services Proposed for Jameson Company", or "Suggested Candidates for the Vice President Position".
Now you may be thinking: Uh_oh, I've written business letters, but I've never written a business proposal. Don't fret! Proposal writing is simpler than you think. Basically, you need to introduce yourself, explain what you're proposing and why, describe any costs involved, and convince that boss or prospective client that you can be trusted to fulfill the promises you make. You can find lots of advice on the Internet and in special proposal writing packages like Proposal Kit. Starting with a proposal product like this can speed up the process by giving you pre_designed templates and lots of samples you can learn from to create your own winning proposal.