Okay, now you've written the proposal. The finish line is in sight, but you're still not quite done. Take some time to make your proposal visually appealing. You might want to incorporate your company logo, use colored borders, or employ special bullet points and fonts. Just make sure that any added graphic touches match your style and the tone of your proposal. Don't forget to spell_check and proofread every page. For the final check, it's a good idea to recruit a proofreader who hasn't read your proposal before. It's way too easy to miss errors in your own work.
Remind them why they need you. Your proposal should immediately remind the prospect of what their problem is and why they are talking to you in the first place. In other words, you should immediately start your proposal off with the pain your prospect is feeling. Are they not making enough sales? Is their message not getting out to their audience? Could their life_savings be in jeopardy? They are talking to you for a reason.