It is best to take your own sweet time before arriving on a final decision relating which particular option you'd choose. In the samples section you would be able to see how your proposal would probably look like. In a majority of cases the forms in such samples would comprise space so that you can add the images and graphics of your choice. It is not only images but text or data that you desire changing or columns, all could be done. Template for proposal since easily could be found over the Web means a lot of people may be using it so if you desire, customize somewhat more the content in your offer so that it looks original in higher terms. A special care must be given to the grammar so that your creation looks flawless and impressive.
Guide them through how you are going to solve their problem. Once you've reiterated their pain, show them how you are going to relieve them of that pain. This does not mean that you should start spouting off the tools that you are going to use. Rather, you should be outline the results your client will see when working with you. Show them how you are going to meet their goals and expectations. Explain to them what metrics you will use to determine success. Let them know that you have their best interest in mind and that you know what you are doing. Now, you'll notice that there is no mention of price. That's because price doesn't matter. What truly matters to a prospect is the value that you offer and the relationship that you have built.