After the Cover Letter and Title Page, add topic pages to show that you understand the position and needs of your boss or prospective client. If your proposal is complex, you might need to begin this section with a brief summary_a page or two that states the most important points you will describe in detail in the following pages. This sort of summary is called an Executive Summary for corporate clients or a Client Summary in a less formal proposal. Your goal in this section is to describe the needs, goals, and desires of your client (i.e., the person who will make the decision about whether or not to accept your proposal). This is not yet the place to talk about what you want to offer. In this section, you must demonstrate that you understand the other party's position and requirements.
Before you read anything else, the first thing that you need to understand is that proposals can be a huge waste of time for you and for your prospect. If they are not created the right way, and if the proper foundation hasn't been built, then you'll be spinning your wheels. Most proposals have a 25% win rate. If done right, your rate should jump to 60% _ 80%.