The Nameplate and Masthead _ You must have a nameplate including the name of your publication and the date it is published. You should have a masthead too. Both nameplate and masthead are necessary. Your masthead lets people know the name of the author if your newsletter is personal or it says contact information if it's a company newsletter.
When you are writing your proposal, attention to detail is very important. You must write everything in clear and concise English. You should never use slang and only use the technical terms that you must use. The person who is reading your proposal may be a lay person and become confused if you use too many technical terms or job related slang words and phrases. Color for your graphs and charts is quite acceptable and as it eye catching can mean the difference between submitting a wining proposal and one that ended up in the "also ran" file.