In proposal writing, your first step should always be to gather information about the party who will judge your proposal. That's because you want to present a proposal tailored to that party's specific needs and knowledge level. In other words, you need to put yourself in the other party's shoes and look at the situation from that party's point of view. If you are pitching to your boss or your company executives, you might already understand their positions and their concerns. But if you are pitching to people at another company, then you will need to do a bit of work researching who they are, what they do, and what their needs are. Yes, that research can take a bit of effort, but putting in that effort makes your proposal much more likely to succeed.
The main factor in any offer is that how capable it is in attracting the attention of your customers. Imagine that you can create as many offers as you want in a matter of few moments. Since they are ready_made in such utilities and are prepared by industry experts, so there is no need to be worried about using them in your proposals as they'd be apt to lend that professional touch. After having downloaded a tool like this, you'd be able to make use of various features that come bundled in it. For those who are not really comfortable with writing content, these tools act like saviors. You get prepared content and only a few changes here and there are needed as per the theme of proposal that is to be presented by you. Templates for proposals could as well be downloaded from the Net but for this you would need to do extensive level search so as to get the best.