It's possible that using high quality templates in your project to give it visual interest might make your project more "engaging" for your stakeholders, giving you a competitive advantage. Templates can raise the perceived professionalism of your project: The same way that a suit might make you appear more professional when going on a job interview, the use of project templates can make your project appear more professional.
If you would like to refer to a scrapbook template, you may be able to find a lot of options open for you to take advantage of. Templates are more of a ready made idea, that you can incorporate in your own work. A lot of people uses templates to be able to attain a fast finish product if they need that unexpectedly. Now, you may be asking where would you be able to find available templates for your scrapbook?