The design of newsletters has become easier than ever before with the help of easy to use newsletter templates, that are available to download on a number of websites. The problem then becomes the content, and how to fit this into the template in the most interesting and eye_catching way. There are a number of different techniques that can help you work out how to get your message across in the most clear and appealing way possible. It may be helpful to work out this content in advance before choosing the template, so that you can adapt it into the design model of your choice.
After the Cover Letter and Title Page, add topic pages to show that you understand the position and needs of your boss or prospective client. If your proposal is complex, you might need to begin this section with a brief summary_a page or two that states the most important points you will describe in detail in the following pages. This sort of summary is called an Executive Summary for corporate clients or a Client Summary in a less formal proposal. Your goal in this section is to describe the needs, goals, and desires of your client (i.e., the person who will make the decision about whether or not to accept your proposal). This is not yet the place to talk about what you want to offer. In this section, you must demonstrate that you understand the other party's position and requirements.