After the Cover Letter and Title Page, add topic pages to show that you understand the position and needs of your boss or prospective client. If your proposal is complex, you might need to begin this section with a brief summary_a page or two that states the most important points you will describe in detail in the following pages. This sort of summary is called an Executive Summary for corporate clients or a Client Summary in a less formal proposal. Your goal in this section is to describe the needs, goals, and desires of your client (i.e., the person who will make the decision about whether or not to accept your proposal). This is not yet the place to talk about what you want to offer. In this section, you must demonstrate that you understand the other party's position and requirements.
If you work in a Human Resources/Personnel department at a large corporation, or work for a small agency that sells temporary labor or executive search services, then you're in the business of evaluating personnel needs and pitching people and their skills. You may need to convince your boss or a new client of the need to create one or more new job positions, or persuade the boss or client to fill existing positions with personnel you recommend. Perhaps you are persuasive enough to do that with a phone call or casual conversation in the hallway, but odds are better that you will need to write a proposal to pitch your ideas and persuade the client or upper management.