Templates save you money: If you use a royalty_free template, it likely costs less than hiring someone to create a custom graphics package for you. You could easily spend hundreds (or possibly thousands) of pounds on a custom motion graphics opening, for example, whereas you can frequently purchase a royalty_free template for under £200. Of course, the royalty_free template isn't as unique as a totally custom template, but it definitely costs less, and you could always customize the royalty_free template to make it more unique for you.
After the Cover Letter and Title Page, add topic pages to show that you understand the position and needs of your boss or prospective client. If your proposal is complex, you might need to begin this section with a brief summary_a page or two that states the most important points you will describe in detail in the following pages. This sort of summary is called an Executive Summary for corporate clients or a Client Summary in a less formal proposal. Your goal in this section is to describe the needs, goals, and desires of your client (i.e., the person who will make the decision about whether or not to accept your proposal). This is not yet the place to talk about what you want to offer. In this section, you must demonstrate that you understand the other party's position and requirements.