After the Cover Letter and Title Page, add topic pages to show that you understand the position and needs of your boss or prospective client. If your proposal is complex, you might need to begin this section with a brief summary_a page or two that states the most important points you will describe in detail in the following pages. This sort of summary is called an Executive Summary for corporate clients or a Client Summary in a less formal proposal. Your goal in this section is to describe the needs, goals, and desires of your client (i.e., the person who will make the decision about whether or not to accept your proposal). This is not yet the place to talk about what you want to offer. In this section, you must demonstrate that you understand the other party's position and requirements.
The Results _ A high_quality web site with a professional_looking header and ebook cover will inspire confidence in visitors. Statistics show that using quality graphics can increase sales by 200 to 300 percent or more. If you don't have the skills to design quality images, and don't have the budget to hire a professional designer, buying well_designed templates are a good option. All you have to do is add your own text and you are ready to go. The result will be a greatly improved chance for increased sales.