Guide them through how you are going to solve their problem. Once you've reiterated their pain, show them how you are going to relieve them of that pain. This does not mean that you should start spouting off the tools that you are going to use. Rather, you should be outline the results your client will see when working with you. Show them how you are going to meet their goals and expectations. Explain to them what metrics you will use to determine success. Let them know that you have their best interest in mind and that you know what you are doing. Now, you'll notice that there is no mention of price. That's because price doesn't matter. What truly matters to a prospect is the value that you offer and the relationship that you have built.
The design of newsletters has become easier than ever before with the help of easy to use newsletter templates, that are available to download on a number of websites. The problem then becomes the content, and how to fit this into the template in the most interesting and eye_catching way. There are a number of different techniques that can help you work out how to get your message across in the most clear and appealing way possible. It may be helpful to work out this content in advance before choosing the template, so that you can adapt it into the design model of your choice.