Templates are a major time_saver: The most obvious benefit of using a template is that it's a major time_saver. You don't have to create everything from scratch because a lot of the complex work is done fore you. A template allows you to drop in the look you want and then customise according to your needs. This is significantly faster than starting from a blank canvas. Templates can give you a competitive advantage: When you manage projects and delivery it successfully, it's essentially competing with other project managers, departments or against another company.
Guide them through how you are going to solve their problem. Once you've reiterated their pain, show them how you are going to relieve them of that pain. This does not mean that you should start spouting off the tools that you are going to use. Rather, you should be outline the results your client will see when working with you. Show them how you are going to meet their goals and expectations. Explain to them what metrics you will use to determine success. Let them know that you have their best interest in mind and that you know what you are doing. Now, you'll notice that there is no mention of price. That's because price doesn't matter. What truly matters to a prospect is the value that you offer and the relationship that you have built.