Remind them why they need you. Your proposal should immediately remind the prospect of what their problem is and why they are talking to you in the first place. In other words, you should immediately start your proposal off with the pain your prospect is feeling. Are they not making enough sales? Is their message not getting out to their audience? Could their life_savings be in jeopardy? They are talking to you for a reason.
After you collect the basic facts about the party you are pitching to, writing the proposal will be a fairly straightforward process. All proposals follow a similar four_section structure: 1) introduction, 2) summary of the situation and needs, followed by 3) descriptions of the idea or the goods, personnel, or services you are offering, including relevant details and costs. Then you conclude with 4) all the information you need to persuade the proposal reader to trust you, such as your experience, credentials, and capabilities.