Following the client_centered section, it's your turn to describe your ideas and what you are offering. You might need to add pages with titles like Resume, Compensation Package, Salary, Bonuses, Services Provided, Human Resources, Job Description, Cost Summary, Job Creation, Personnel, Key Positions, Competitiveness_the topics you select for this section will depend on what you are proposing. Include everything you need to describe your ideas and/or services and any associated costs and benefits. Finally, at the end of this all_about_your_ideas section, you must convince your proposal readers that you can deliver everything you've promised. To do this, you can add pages like Experience, Testimonials, References, Company History or About Us, Our Clients, Awards, References, Credentials, and so forth. Your goal here is to wrap up your proposal by persuading your readers that you have absolute credibility and are trustworthy.
If you are pitching your idea or services to multiple parties, the one thing you do not want to do is send out a general form letter along with a standard brochure or stack of resumes. That sort of 'one size fits all' approach cannot substitute for a real proposal. The goal of a proposal is to persuade the client or boss to endorse your idea and let you do the job. To succeed at convincing them, you need to focus your message to a specific situation, gain their trust and show them that you know what you're talking about and can deliver what they need.