Remind them why they need you. Your proposal should immediately remind the prospect of what their problem is and why they are talking to you in the first place. In other words, you should immediately start your proposal off with the pain your prospect is feeling. Are they not making enough sales? Is their message not getting out to their audience? Could their life_savings be in jeopardy? They are talking to you for a reason.
The design of newsletters has become easier than ever before with the help of easy to use newsletter templates, that are available to download on a number of websites. The problem then becomes the content, and how to fit this into the template in the most interesting and eye_catching way. There are a number of different techniques that can help you work out how to get your message across in the most clear and appealing way possible. It may be helpful to work out this content in advance before choosing the template, so that you can adapt it into the design model of your choice.