Of course, the reason why you would like your memories to be mounted to a scrapbook instead of a photo album, is because you would like it to be special as much as possible. When you create a scrapbook of your own, you do not have limitations in adding as much creativity as you want, unlike photo albums, you are entailed to use only the spaces that are allotted for pictures. And since photo albums are ready made, it's difficult to make a personal touch for your own preference.
Remind them why they need you. Your proposal should immediately remind the prospect of what their problem is and why they are talking to you in the first place. In other words, you should immediately start your proposal off with the pain your prospect is feeling. Are they not making enough sales? Is their message not getting out to their audience? Could their life_savings be in jeopardy? They are talking to you for a reason.