Following the client_centered section, it's your turn to describe your ideas and what you are offering. You might need to add pages with titles like Resume, Compensation Package, Salary, Bonuses, Services Provided, Human Resources, Job Description, Cost Summary, Job Creation, Personnel, Key Positions, Competitiveness_the topics you select for this section will depend on what you are proposing. Include everything you need to describe your ideas and/or services and any associated costs and benefits. Finally, at the end of this all_about_your_ideas section, you must convince your proposal readers that you can deliver everything you've promised. To do this, you can add pages like Experience, Testimonials, References, Company History or About Us, Our Clients, Awards, References, Credentials, and so forth. Your goal here is to wrap up your proposal by persuading your readers that you have absolute credibility and are trustworthy.
Guide them through how you are going to solve their problem. Once you've reiterated their pain, show them how you are going to relieve them of that pain. This does not mean that you should start spouting off the tools that you are going to use. Rather, you should be outline the results your client will see when working with you. Show them how you are going to meet their goals and expectations. Explain to them what metrics you will use to determine success. Let them know that you have their best interest in mind and that you know what you are doing. Now, you'll notice that there is no mention of price. That's because price doesn't matter. What truly matters to a prospect is the value that you offer and the relationship that you have built.