Remind them why they need you. Your proposal should immediately remind the prospect of what their problem is and why they are talking to you in the first place. In other words, you should immediately start your proposal off with the pain your prospect is feeling. Are they not making enough sales? Is their message not getting out to their audience? Could their life_savings be in jeopardy? They are talking to you for a reason.
You can use templates to help you get healthier. There are a couple of designs for a diet and exercise diaries and grocery lists. You can even create a household budget or a household chore list. Figuring out how long it will take you to pay of your home loan can be done using a Microsoft Word template. Seems like there might be template for every aspect of life.